From the category archives:

Branding

Lead Generation Banners: How to Do it Yourself

March 7, 2011
Attraction marketing advertising strategy

Whether you are using an opt-in form, or banner display to advertise your products or services, banner advertising has its usefulness. The problem is being creative enough and then technical enough to create your own banners. First, you can create an idea file for the types of ads you see that appeal to you or [...]

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Three Ways to Tap into The Power of Social Media

March 1, 2011
attraction marketing traffic strategies

Getting traffic to your business through internet marketing typically falls into three categories. From paid search, content marketing (articles, documents, ebooks), and social media, they all have their benefits. This post will focus on social media. Although I do believe there is some overlap between social media and content marketing. You can think that social [...]

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Online Lead Generation: The Right and Wrong Ways

January 31, 2011
Become a person that people are drawn to when they look for leadership

We just celebrated ten years of internet marketing with one of the businesses I am affiliated with in Bozeman. Understanding how the internet has changed since 2000, and how we have embraced new ways to market our business has been very fulfilling. The same secrets we have learned in ecommerce also applies to affiliate marketing [...]

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Fund Your Advertising Through Low Priced Products

November 1, 2010
Build your advertising budget through funded proposals

I have posted in the past about the importance of a conversion marketing funnel. The marketing funnel starts with lead generation. You can create a product to give away free as an incentive for your readers to join your list.  Now we’re going to continue to build out your marketing funnel to get some money coming [...]

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Brand U: Building a Name for Yourself on the Web

October 12, 2010
attraction marketing, list building

We have previously discussed the importance of branding yourself when it comes to a successful career in any industry. No matter what you do for a living,  you need to understand the principles of attraction based marketing when it comes to career growth. The goal is to build a name for yourself and recognition in [...]

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How to Make Money Online: Lessons From Ryan Seacrest

September 15, 2010
Lessons from a person making $51 Million a year

During American Idol rehearsals, you could find Ryan Seacrest mingling with the audience and keeping them entertained while the rest of the show producers and contestants were stressed about pulling off a show without glitches. Seacrest showed no nervousness and was in his element. How did Ryan Seacrest become so successful and the go to [...]

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A Story about Differentiation: A Key Component to Branding

July 1, 2010
Thumbnail image for A Story about Differentiation: A Key Component to Branding

Seth Godin has put out a simple parable about how to deal with competition. If you are concerned about how to win customers when there seems to be a new competitor on the scene every day, then use this simple story to brainstorm ways you can create value, build deeper relationships, and win the hearts [...]

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Building Your Brand

April 13, 2010
The Brand Called You

We live in a world that values brands. Athletes are paid more depending on their brand value. Recently, I heard a sports agent that discussed the earnings potential of Winter Olympic athletes that won medals. The agent was hard pressed to name any athlete that could sign large sponsorship deals besides Shaun White. Even Lindsey [...]

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