Three Ways to Tap into The Power of Social Media

Getting traffic to your business through internet marketing typically falls into three categories. From paid search, content marketing (articles, documents, ebooks), and social media, they all have their benefits.

This post will focus on social media. Although I do believe there is some overlap between social media and content marketing. You can think that social media can help distribute your content.

In 2011, over 75% of consumers use social media in some form, so if you’re not using it as part of your attraction marketing strategy, then you may be missing out on a big opportunity. Getting involved doesn’t have to be complicated. Here are three things you can do to get in the game and attract recruits to your business opportunity.

Blogs are easy to create and easy to maintain, you don’t even need to consult a tech expert if you want something simple. The key is to create high-quality content that is relevant to your target audience. Keep it consistent and keep it real. Other than that, just have fun with it! Some suggestions for blog posts include:

• Industry-specific tips and insights for network marketers

• Special offers or give-aways (ebooks are perfect)

• Analysis of recent news items (it seems some MLM gets into trouble every week)

• Product tutorials (sometimes it makes sense to inform your audience about the benefits of your product)

• Humorous anecdotes (entertain is the name of the game)

• Interviews with employees, customers or partners (success stories are powerful)

We all know that Facebook is one of the most popular sites in the world. In fact, I saw how many people are reconnecting with lost loved ones through Facebook. A  simple start is to create a Facebook page where you can post updates, link to your blog articles, and receive feedback from your customers. As you post relevant content and interact with customers on your Facebook page, your fan base, recruiting efficiences, and your business revenue will grow.

If a picture is worth a 1,000 words, a video must be worth 1,000 pictures (and 1,000,000 words)! Plus videos get priority in search engine results and allow you to show a little personality. Start with a company overview or a product demonstration and build your video library from there.

If you implement these social media elements in your marketing, you’ll be pleasantly surprised by the raving fans waiting for you.

To your success!