From the monthly archives:

April 2010

The Power of a Compliment – Video Example

April 25, 2010
Appreciation key to Attraction Marketing

One of my favorite quotes I heard when going through a leadership training course was: “If no one follows your lead, you are just out taking a walk” This quote creates great imagery for people to understand that you may want to be a leader, but that does not make you a leader. There are many great [...]

Read the full article →

Consensus: Why Testimonials Work in Marketing

April 22, 2010
Thumbnail image for Consensus: Why Testimonials Work in Marketing

We all know that people have a hard time making a decision because they do not want to make a mistake. It is the reason there are shopping comparison sites that capture reviews from customers. It is proven by so many psychologists that a key part of helping the buying process is to unleash “people [...]

Read the full article →

Building Your Brand

April 13, 2010
The Brand Called You

We live in a world that values brands. Athletes are paid more depending on their brand value. Recently, I heard a sports agent that discussed the earnings potential of Winter Olympic athletes that won medals. The agent was hard pressed to name any athlete that could sign large sponsorship deals besides Shaun White. Even Lindsey [...]

Read the full article →

Develop Employee Loyalty through Increased Visibility and Communication

April 13, 2010
Becoming a Leader is Critical in Network Marketing

Developing employee loyalty during the great recession was recently covered in the Wall Street Journal this month. The article reported that executives are increasing the time spent communicating with their employees. The main reason is to boost morale, understand employees concerns, and maybe hear some new ideas that can be implemented at the office. This [...]

Read the full article →

Online MLM Marketing: Does Social Media Work for Businesses?

April 5, 2010

Social media is outpacing other forms of marketing, but only for those that understand how to use it well, especially to the person wanting to market their business opportunity online.

Read the full article →

The Importance of Landing Pages in Lead Generation

April 3, 2010

Over the past several months, I have researched the online lead generation industry and studied their use of autoresponders as part of their study courses. The main reason that an autoresponder is important in lead generation is that you can tell your story to prospects in prepackaged email content that is delivered on a set [...]

Read the full article →